About Me!

Richard J. Reiffer

The Dark Ages (yes, before many of you were born!)

So here is the Richard Reiffer story!  In the beginning I was a system engineer for Burroughs (main frame – you may have to google that term) and I grew up with the original IBM PC and other geeky stuff!

In the mid 80’s I worked for a company called BusinessLand and during that time BusinessLand grew to be a $1.2B a year IT reseller (which would be about $2.8B today).  I was the central region system engineering manager so I was privileged to work with Steve Jobs when he rolled out the NeXT computer (that was his stints between Apple).

Trivalent Days

By 1991 we were having the “going out of BusinessLand” sale and that is when I formed Trivalent with my founding partner, Tom Hughes.  Over the years with the help of additional partners like Larry Andrus and Mike Noordyke, we grew the business to $25M.   By that time I was getting burnt out so I sold my stock to my partners and did other work for other tech companies across the nation.

GCC (Global Cloud Consulting)

I started GCC in 2012 to address helping managed service providers (IT tech companies) grow their business.  In the beginning I was focused on cloud delivery and helping them move from just a base managed service provider to a cloud service provider. (If you haven’t moved to the cloud you may want to think about your future!)

I also focused on helping the IT community with process and sales/marketing assistance.  I worked with and became certified with Gil Cargill’s Sales Leadership and with Leader Marketing.

In 2017 I was introduced to the book Traction® which covers the EOS® model by Gino Wickman and after much investigation I have become a registered EOS Implementer®.  The great part about EOS is that it works for ANY company.  Now 80% of the EOS market are companies with between 10-250 employees and between $2M and $50M in annual revenue (can be less if you are a pure service company).  Now that does not mean that it doesn’t work for smaller or larger companies, it’s just that demographic is the “sweet spot” where it is most effective.

I was active in the channel helping organizations such as Replibit, EFolder and Axcient move their technologies to the channel.

I have helped multiple MSP organizations through many of the practical day to day operational, technical and sales areas.   I have two key strengths.

  1.  The ability to help take a service and make it a marketable solution.  Just because a certain tech product is the latest and greatest doesn’t mean it’s truly marketable.  You need to have the correct back story and processes to handle any new offering and that is one area I excel in.
  2. The second is helping with integrations between multiple systems.  I have worked with the following systems and have dealt with integrations into ConnectWise and Autotask.  So if you are looking to make your life easier and get out of the daily weeds of being a MSP please reach out!
    • ConnectwWise
    • Autotask
    • Automate
    • Sell
    • Keap (Infusionsoft)
    • HubSpot
    • SalesForce
    • Bombora
    • Cognism

I hope I can be of service to your company to help you gain traction in your business!

If you would like me to contact you simply  Click here to proceed


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